About Us

With over 20 years experience leading, pioneering and growing the market for fat-free frozen yogurt in the UK and a further eight other European countries, Taste Trends Ltd. has much to offer its existing business partners and those with the vision and appetite for this exciting and expanding sales opportunity.

In both business situations we know how to help people to optimally exceed the expectations of today’s increasingly discerning and sophisticated consumers, aware of their choices, but wanting to buy and experience only the very best.

Not only is the Coolicious brand the leading supplier of frozen yogurt in Europe, our wider offer spans the growth trends driving the desire for great tasting, healthy refreshment. Beyond fat-free frozen yogurt in many great-tasting flavours, we offer a range of smoothies and non-dairy fruit sorbets. In short, we make something for any customer looking for healthy refreshment and a great-tasting experience they’ll love and remember. That’s why we describe all our Coolicious products as `Made so good to taste just great`.

Why is this? All Coolicious frozen yogurt products are fat-free, contain live and active yogurt cultures including probiotic, are lower in calories than similar products, are not made from powder and customers tell us they taste so good it’s difficult to believe they’re actually good for you!

We also understand why your customers are looking for healthy options whilst maintaining the convenience factor, it’s about more than just diet awareness and calorie-counting. Frozen yogurt and smoothie bars are opening everywhere and many other food and beverage outlets rapidly adding healthy food and drink options to their menus are seeing the success for themselves.

Our Coolicious range of healthy frozen refreshment offers you flexible multiple choices to be part of this growing business phenomenon, including:

  • Machine-vended fat-free soft-serve frozen yogurt
  • Fat-free scoop frozen yogurt in 4 litre tubs
  • Machine-vended real-fruit smoothies
  • Fat-free frozen yogurt blended smoothies
  • Machine-vended real-fruit sorbet

We did say we offer you a choice!

We’ve also streamlined our manufacturing process and distribution network to deliver the best possible value to our customers, allowing them the ideal business growth opportunity. Flexible packaging and storage options also enable customers to select their preferred method for serving our products in their outlets.

It’s perhaps no surprise then that as the UK leader, Coolicious supplied over 10 million servings of frozen yogurt to foodservice customers last year alone.